Śrīmad-Bhāgavatam 2.3.17
—
Los Angeles, July 12, 1969
So that is our program, Kṛṣṇa consciousness. We are not childish-ism. We are taking advice from the Supreme Person. Ā-brahma bhuvanāl lokām punar āvartino 'rjuna: "My dear Arjuna, even if you are elevated to the highest planetary system, which is called Brahmaloka..." That is also desirable because the life is very, very long there. You cannot calculate even their half-day. That is given in the Bhagavad-gītā: sahasra-yuga-paryantam ahar yad brahmaṇo viduḥ [Bg. 8.17]. In the Brahmaloka the duration of life is very, very long. It is beyond your arithmatical calculation. But even there is death. Therefore Kṛṣṇa says, don't try to waste your time to elevate yourself or to transfer yourself from this planet to that planet. That is natural instinct. Especially I see in your country that people are so restless, they cannot stay in one place. Sometimes they go from this place to that place, this apartment to that apartment, this country to that country, that country...
That restlessness is there because we are searching after that eternal happiness and we are restless. We are trying to find out in one place, and when it is finished we try to go to another place. But if I change this place or that place, that is not eternal life. The eternal life is with Kṛṣṇa. Therefore Kṛṣṇa says, yad gatvā na nivartante tad dhāma paramaṁ mama [Bg. 15.6]. Everything belongs to Him—"Everything belongs to Me"—but He has got a superexcellent place which is called Goloka Vṛndāvana. If you want to go there, then become Kṛṣṇa conscious.