Śrīmad-Bhāgavatam 2.4.3-4
—
Los Angeles, June 27, 1972
You cannot say, nobody can say that "I am not serving anyone." Even becoming God, so-called God... As there are so many rascals, say, they say that "We are God" or "I am God, everyone God." God is never servant. God is enjoyer; God is master. God does not serve anyone. Just like you see, we have God here, Kṛṣṇa. He's not serving, He's enjoying. That is God. You'll always find God enjoying. God is not servant. Master. Kṛṣṇa says bhoktā. Bhoktā means enjoyer. Everyone should be engaged for His service, and He's the only enjoyer. Ekale īśvara kṛṣṇa [Cc. Ādi 5.142]. The only enjoyer, only master, is Kṛṣṇa, and all others, they are servants. Now, there may be gradation of servant, just like in your country, President Nixon is also a servant. And ordinary constable, he is also a servant. Everyone is servant; nobody is master. So there is gradation of service. That's all. Somebody is serving as President, somebody is serving as constable, somebody is serving as dog, somebody is serving as cat. And similarly, somebody is loving reciprocally.
In this way, the whole situation is there. But the central point is, master is Kṛṣṇa, or God, and our love should be reposed unto Him. This is the point. This is Kṛṣṇa consciousness. Śraddadhāno mahā-manāḥ. So one who has fixed up his goal of life in this way, that "I am rendering service. That's a fact. But I am not satisfied. Why? I am rendering so much service."... Just like in our country, Mahatma Gandhi rendered so much service to his country that at the end he was killed by his countrymen. Just see. This is the return. Your country also. President Kennedy, he was a nice president, but he was killed. So here in this material world, or māyā, if you render service to māyā, illusion, you'll never be satisfied. Neither the person to whom you are giving service, he'll be satisfied. There is no satisfaction, either to the so-called master or to the servant. Because Kṛṣṇa is missing. That's all. One should understand this.