Regarding propaganda against animal slaughter in BTG. Please do not print any picture showing how a cow is being murdered in our BTG. This will pollute the whole atmosphere. We are not meant for moving anyone's sentiment against animal slaughter, we are neither Buddhists or Jains, whose main propaganda is against animal slaughter. Even the so-called vegetarians who do not take Krishna prasadam are as much sinful as the non-vegetarians. Our propaganda is different, to make people Krishna Conscious, which automatically makes them sympathetic against any kind of animal slaughter. According to Srimad-Bhagavatam, one living entity subsists on the life of other living entities, either vegetarian or non-vegetarian. But we are neither of them. We are not vegetarian nor non-vegetarian. We are transcendental. We are concerned with Krishna Prasadam. Try to popularize Krishna Prasadam as you have already done. People will naturally become vegetarian without any ghastly propaganda.
The pictures of a mahajana or similar pictures for propagating the Bhagavata conclusion should be our objective. Other pictures, there are so many subject matters, just like we follow 4 principles, say for example, illicit sex life, we can publish so many pictures of illicit sex life, but that will not advance our cause. Similarly we may make propaganda against animal slaughter, but that will not advance our real cause. KC is based on pure understanding, not by any sentimental provocation. People must be intelligent enough to catch up this KC movement without being carried away by any sentimental wave. We should always remember that we do not belong to any group like the karmis, jnanis, or yogis. We belong to pure devotional service group, following the footprints of great mahajanas. Our purpose should be that we are in one side and all others they are on the other side. We deprecate everyone, even one who is against animal slaughter. In the Caitanya-caritamrta, it is clearly said that there are two classes of activities. Pious and impious. We do not favor any one of them. Neither we favor any philosophical speculation, we simply stick to Krishna, and wish to render loving transcendental service unto Him. That should be our main objective, and the policy of BTG must be pursued on this line of action. I hope you will understand me rightly. Everyone who is not a KC person is a butcher. Even the so-called pious man, who is not in KC, he is also a butcher. Because he is killing his own self. So in our view, everyone is butcher, and everyone is thief also, because he is enjoying Krishna's property. So how we can discriminate who is honest and dishonest and butcher and not butcher? Our only test is how one is taking to KC: Even a so-called butcher comes we welcome to chant Hare Krishna.
Letters : 1968 Correspondence : November : Letter to: Rayarama -- Los Angeles 19 November, 1968 : 68-11-19