If I can satisfy my spiritual master, then I understand that Kṛṣṇa is satisfied. And if I cannot satisfy my spiritual master, then I have no other way to approach Kṛṣṇa.” These songs we sing every day. So my Guru Mahārāja used to say that “Instead of seeing Kṛṣṇa, you serve so faithfully that Kṛṣṇa will see you.” That should be the process. Kṛṣṇa is omnipresent. He can see you, He can understand you, what are doing. So we have to execute devotional service in such a faithful way that Kṛṣṇa will see us. Then you will be successful.”
(Lecture: Srimad-Bhagavatam
— Gorakhpur, February 10, 1971)