So guṇeṣu guṇavān iva. Now, the Supersoul does not become affected by the material qualities, but the individual souls, they are affected by the material qualities. Sattva-guṇa, rajo-guṇa, tamo-guṇa. But the Supersoul is above these guṇas always. Antaḥ-praviṣṭa ābhāti vijñānena vijṛmbhitaḥ. He's always full conscious. When Kṛṣṇa comes within this material world, He does not become affected by the qualities as we become. Therefore, those who are mūḍhas, those who are fools, they consider that Kṛṣṇa is also a human being like us. Avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam [Bg. 9.11]. But Kṛṣṇa, about Kṛṣṇa, it is said, vijñānena vijṛmbhitaḥ. He's full, fully conscious.

He knows. Vedāhaṁ samatītāni [Bg. 7.26]. "I know everything," Kṛṣṇa says, "past, present, future." Just like Kṛṣṇa said to Arjuna, imaṁ vivasvate yogaṁ proktavān aham avyayam, aham avyayam: [Bg. 4.1] "Formerly I spoke to the sun-god." So because He does not forget past, present, future... Vijñānena vijṛmbhitaḥ. He's always conscious, fully conscious. Whatever was done in the past, what will happen in the future, and what is happening, everything is known to Kṛṣṇa. Vijñānena vijṛmbhitaḥ. But we have lost our consciousness. We have lost our memory that we have past, that we are parts and parcels of Kṛṣṇa, and we are identifying with this material world in different capacities. Somebody's identifying with this body; somebody's identifying with the society or community or nation or country. But Kṛṣṇa does not become such materially affected. Vijñānena vijṛmbhitaḥ. He's always conscious.

Prabhupada's lecture - Śrīmad-Bhāgavatam 1.2.31 - Vṛndāvana, November 10, 1972