Yesterday in San Diego one press representative met me. So I told that America is advanced in material civilization, all comforts of bodily concept of life. But why the American young men are becoming hippies and crazy. Yesterday, I saw, some of the girls came almost naked. So why they are dissatisfied in spite of so much material advancement? They have got enough food, enough shelter, enough clothing, enough cars and everything. There is no scarcity. Why they are disappointed? Can you answer, why they are disappointed? It means they requires spiritual fulfillment of desire. That is the nature. When in the primitive stage of life, a man is concerned about the bodily comforts. And when one is advanced or satisfied—not satisfied; advanced—in our bodily concept of life, the next question is about spiritual life. So America is in that point, specially. So unless you fulfill their spiritual needs, they will remain in such disturbing condition. So I compared it just like there are many zeros: one zero, two zero, three zero, or hundreds and millions of zero. All these zeros together—the value is zero. But if there is one, then one and zero, it makes 10. The ten times of one value increases.

Another zero, it is hundred. Another zero, it is thousand. Similarly, this material advancement of America, if it is added with God consciousness, then the value will increase. Otherwise, it will remain zero. You may advance materially as far as possible. but if you don't take God consciousness or Krishna consciousness, then the value of all this material advancement is equal to zero. Nobody will be satisfied. So therefore this Krishna consciousness movement should be taken very seriously. It is the finishing touch of American advancement of material comforts. Then people will be very happy, and America is already leader of the world. They will be first-class leader. The world will be benefited, and you will be benefited. And my endeavor will be also successful. Don't keep yourself in zero. Take the one. Then it will be very nice. Just like... You can understand very easily. This life, very important man, but if there is no spirit soul, it is zero. It has no value. However an important man may be, when the spirit soul is out of the body, it is a lump of matter; it has no value. Anything you take—this machine, that machine, any machine—if somebody, some spiritual being, some living being is not tackling it, what is the value? No value. Therefore, everywhere this spiritual consciousness must be there. Otherwise it is zero.