What is attracting all of us in KC is love. Prabhupada came here to save us because he is in love with Krishna. He knows we are part and parcel of God. Just like in a family, if you love your father, then you love your brothers, sisters, the servant of your father, the home of your father, the wife of your father, namely, your mother, everyone. Krishna is the father.

Prabhupada:
Either you love your family or your country or your society or your wife, your children, by loving there is happiness. But this loving process is not giving us happiness. We are becoming frustrated. Therefore the real lovable object being Krsna, if we make progress to that point, then we shall be happy. This is the point. Mam evaisyasi asamsayah [Bg. 18.65]. So if this is concluded, then where is difficulty to execute Krsna consciousness? That is my point. Now it is concluded that if we come to Krsna and love Him, then that is the highest perfection of our life.
(76/08/03 New Mayapur, Bhagavad-gita 9.34 )

Prabhupada:
So our program is to worship with love and devotion Govinda, the original person. Govindam adi-purusam. This is Krsna consciousness. We are teaching people to love Krsna, that's all. Our program is to love, to place your love in the proper place. That is our program. Everyone wants to love, but he is being frustrated on account of his love being misplaced. People do not understand it. They are being taught, "First of all, you love your body." Then little extended, "You love your father and mother." Then "Love your brother and sister." Then "Love your society, love your country, love the whole human society, humanity." But all this extended love, so-called love, will not give you satisfaction unless you reach to the point to love Krsna. Then you'll be satisfied. Just like if you throw a stone on some reservoir of water, on a lake, there immediately begins a circle. The circle expands, and expanding, expanding, expanding, when the circle touches the shore, it stops. Unless the circle reaches the bank or the shore of the reservoir of the water, it goes on increasing. So we have to increase. Increase. The increase means there are two ways. If you practice, "I love my society, I love my country, I love my human nation," then "Living entities," go on... But if you directly touch Krsna, then everything is there. It is so nice. Because Krsna means all-attractive, includes everything. Why everything? Because Krsna is the center. Just like in a family, if you love your father, then you love your brothers, sisters, the servant of your father, the home of your father, the wife of your father, namely, your mother, everyone.

The central point is father. This is crude example. Similarly, if you love Krsna, then your love will be expanded everywhere. Another example, just like if you love a tree, the leaves, the flowers, the branches, the trunks, the twigs, everything. You simply pour water on the root, then your loving affairs for the tree will automatically serve. If you love your countrymen, if you want to see that your countryman becomes educated, advanced economically and mentally, physically, then what you'll do? You pay tax to the government. You don't hide your income tax. You simply pay tax to the central government and it will be distributed to the educational department, to the defense department, to the hygienic department, everywhere. Therefore... These are crude examples, but actually, if you want to love everything, then you try to love Krsna. You'll not be frustrated because that is complete. When your love is complete, then you will not be frustrated. Just like you have got complete feeding. If you are satisfied with food completely, then you say, "I am satisfied. I don't want any more." (30 Sept 68, Seatle)

Compiled by Aprakrita dasa.